Building Your Personal Brand

In today’s marketplace, it’s tough to stand out.  Good grades and lots of extracurricular activities won’t guarantee that you’ll land the job of your dreams, or that you’ll even land the interview.  There are many qualified candidates out there.  The secret to standing out is to impress recruiters with the unique you—in person, on paper, and online.  You need to create career marketing tools that will make the true you shine and leave them wanting more.  It all starts with building your personal brand.

Please take a few minutes to read the following tips that will help you in building your personal brand.

What is your personal brand?

It’s your reputation.  It’s about bringing who you are to what you do and how you do it.  It’s about making your mark by being yourself—your best self.  Think of your personal brand as your calling card—your unique promise of value.  It’s what you’re known for and how people experience you.

Ask yourself:

  • What are my unique strengths, skills, and attributes?
  • How do I choose the career that’s right for me?
  • What do I want to be known for?
  • What will make me stand out in the eyes of potential employers?

Click on the following links and watch the videos to:

  • Get started—Assess Your Strengths:
  • Make Your Plan
  • Market Yourself

To download your Personal Brand Workbook:

Source:  PricewaterhouseCoopers.

What’s Happening: Join the Conversation

What is your generation? How do you fit in with your company? How are you surviving in a multi-generational workplace? What do you see as challenges and opportunities of working in a multi-generational workplace? How do you work with others who are not in your generation? Click on the Online Mentoring Blog post and/or log on to the Alumni Association's Facebook page and join the conversation.