When Lamborghini first teased its entry into the electric car world back in 2021, fans were intrigued. A fully electric Lamborghini? That would be a bold leap for a brand rooted in roaring engines and extreme performance. The concept, named Lanzador, was meant to be a 100% electric 2+2 coupe set for launch in 2028. But now, after a clear shift in market trends and buyer behavior, that timeline has shifted—and so might the drivetrain.
Lamborghini
Lamborghini isn’t your average car company. Born in 1963 in Sant’Agata Bolognese, Italy, it started as a tractor manufacturer before diving headfirst into the world of supercars. Since then, it’s become a symbol of speed, luxury, and outrageous design. Every model from the Miura to the Aventador has delivered a blend of emotion and engineering few brands can match.
And yet, even Lamborghini isn’t immune to change. Environmental pressures and shifts in buyer preference are forcing even the most traditional brands to consider alternative powertrains.
Industry
The electric vehicle revolution isn’t new. EVs date all the way back to the 1800s, but it wasn’t until Tesla came along in 2008 that the idea truly took off with mainstream buyers. Over the last decade, many automakers have jumped on the EV train, pushing to reduce emissions and meet stricter regulations.
However, the industry is now facing a new challenge: people aren’t as excited about EVs as they used to be. High prices, limited infrastructure, and long charging times have cooled the buzz. Supercar buyers, in particular, aren’t rushing to replace their V12s with silent motors. They want excitement, and for many, an EV just doesn’t deliver the same thrill.
Lanzador
Enter the Lamborghini Lanzador. First announced two years ago, the Lanzador was set to be Lamborghini’s first all-electric model—a raised coupe blending supercar looks with daily practicality. The concept promised the soul of a Lamborghini with the quiet punch of electricity, and it was supposed to hit the market in 2028.
Fast forward to now, and the project seems to have hit the brakes. The launch has been delayed to 2029, and Lamborghini isn’t even sure if it’ll stay fully electric. Stephan Winkelmann, CEO of Lamborghini, recently told CarExpert that no final decision has been made. It might end up being a plug-in hybrid, much like the new Urus or what brands like Ferrari and Porsche are already doing.
Shift
Winkelmann’s statements highlight a broader trend in the luxury performance segment. More brands are leaning toward plug-in hybrids rather than jumping headfirst into electric territory. Plug-in hybrids offer a solid middle ground—they reduce emissions but still provide the driving feel enthusiasts love.
Models like the BMW M5 and Porsche Panamera Turbo S E-Hybrid prove that hybrids can be both efficient and exhilarating. Lamborghini could follow that same formula with the Lanzador, especially if it wants to appeal to both the eco-conscious and the thrill-seekers.
Future
So, what does the future hold for the Lanzador? If Lamborghini goes hybrid, it could offer the best of both worlds: electric driving for everyday use and gas-powered fun when you really want to open it up. This would also make the Lanzador a true daily-driver, rather than just another exotic weekend car.
The brand seems aware that today’s buyers want more than just power—they want flexibility, sustainability, and usability. And a plug-in hybrid Lanzador could be Lamborghini’s ticket to that future, while still keeping its DNA intact.
FAQs
When will Lamborghini Lanzador launch?
It’s now expected to launch in 2029.
Will the Lanzador be fully electric?
Lamborghini may switch it to a plug-in hybrid.
Why was the Lanzador delayed?
Due to declining EV demand and market doubts.
What is the Lanzador model?
It’s a 2+2 coupe with supercar styling.
Is Lamborghini moving toward hybrids?
Yes, like other brands, they may prioritize PHEVs.
